The call of the open road, or the lure of the city streets, in the world of commercial vehicles, it's all about driving. In today's world, that means creating trucks that not only haul the load, but also reduce emissions, provide superior fuel economy, and reduce the overall cost of ownership. The 2011 Isuzu trucks do all that and more. To spread the word we're taking it to the streets and hitting the highway with our ECO-Advantage Tour.

The reason for the name?

Simple: No other commercial trucks in this class measure-up to these new Isuzu models, and our trucks have a distinct ecological advantage. So, we're traveling to 135 Isuzu dealers around the United States to show you firsthand, up close and personal why these are the most innovative, efficient and practical trucks.

When the touring vehicles reach your area, you'll be able to experience our new ECO-MAX with Isuzu's world-proven 4JJI-TC diesel engine and the innovative Supreme Aero Body, an aerodynamically efficient design that's perfect for city-to-city routes. The second truck on the tour features the Reading Tool Pro Aluminum Utility Body. This body is also upfitted on the ECO-MAX chassis. Both models will be shown to dealer sales, service, parts and administrative personnel. There will also be live presentations and static displays for sales, service and parts departments.